Nowadays, social media is changing rapidly, and it is important to keep up with the trends in order to progress. If you are still struggling to grow your followers, then your reels might not be engaging enough.
Instagram reels have become quite popular and effective for brands and influencers, as they provide an opportunity to engage with the audience directly.
In this blog post, we will discuss the details of Instagram reels and provide evidence-based facts, statistics, and practical tips to support your growth.
Instagram Reels for Maximum Follower Growth
Why You Should Not Ignore The Power of Instagram Reels?
User Preferences and Relevancy
Frequent Posting Encouragement
Competition with Other Platforms
Wait, So You Are Already Posting reels But Not Seeing Any Results? Well, We Got You Covered.
Posting Strategies: Timing and Frequency of Reels Posting
1. Understand Your Audience’s Behavior:
3. Experiment with Different Times:
Tips For Working with Influencers and Brands
● Identify the Right Partners:
● Build Genuine Relationships:
● Create Mutually Beneficial Content:
Elevate Your Instagram Growth with Our Expertise
Why You Should Not Ignore The Power of Instagram Reels?
Instagram reels, launched in August 2020, let users create and discover short, entertaining videos.
Instagram currently has over 2 billion active monthly users, and reels are one of the platform’s most engaging features as of 2023.
Increased Engagement:
Reels can create up to 67% higher engagement than standard Instagram videos.
Enhanced Visibility:
In general, reels gain 22% more engagement and reach, which is beneficial for increasing the audience.
Boosted Discovery:
According to the Instagram audience survey, more than half of its users find new brands, products, or content through reels.
Rapid Growth:
According to a recent marketing survey, accounts that frequently post reels experience a 45% faster growth rate in followers.
Still Not Motivated Enough to Use Reels For Growing Your Instagram? Let’s Discuss The Instagram Algorithm
Engagement Optimization
Instagram reels algorithm works in such a way that it promotes content that receives a lot of attention.
This include likes, comments, shares among others. The higher the engagement level of this Reel, the more often it will be shared in the feed of other users.
This mechanism encourages the creators to create interesting content that would appeal to the viewers and hence gain more followers.
Video Completion Rate
The other important element is the completion rate of the video. It is able to determine the percentage of users who complete watching a Reel till the end.
Content that keeps the viewers glued to their screens to the end of a video gets more exposure.
This makes the creators engage the audience by coming up with interesting stories or even good clips that will keep the viewers glued to the screen, thus improving engagement indices.
User Preferences and Relevancy
The algorithm is able to learn from the user’s past interactions and much more. It takes into account the kinds of content that the users have been interested in earlier and makes suggestions based on it.
In other words, the platform is more likely to recommend content creators who create reels that align with their audience’s interests, achieving a more individualized experience for users.
Frequent Posting Encouragement
It also takes into consideration the frequency with which the creators post reels.
Consistent posting tells the algorithm that you are active and relevant, which can lead to your content being pushed out to the reels tab or the Explore page.
This consistency is important in ensuring that the content is always being posted and eventually gaining followers in the long run.
Competition with Other Platforms
Instagram launched reels as a direct competitor to TikTok by trying to seize on the trending short-video platform market.
To foster reels, Instagram aims to retain consumer engagement and usage within its platform instead of seeking other apps.
Wait, So You Are Already Posting reels But Not Seeing Any Results? Well, We Got You Covered.
Use some of our tried and tested methods to boost your followers without wasting any more of your time:
Start with a Hook:
The first few seconds are critical. Capture attention immediately with a visually appealing or intriguing opening.
Focus on Quality:
High-quality videos stand out. Lighting the scene properly, having a stable camera, and good audio are the main things that you should focus on.
You can apply various changes to the reels to make the content look more appealing, including effects, music, and transitions.
Leverage Trends:
Make sure you follow the current trends widely used in reels and make them part of your reels. If you are to employ the use of popular music, hashtags, and challenges, you are likely to get more people to find your content.
Engage with Your Audience:
Engage the community by posing questions, answering comments, and utilizing interactive features such as polls or quizzes. Engagement helps to increase the coverage and ensure the participants’ loyalty.
Consistency is Key:
Daily posting helps maintain the audience’s interest and also informs the algorithm that your account is active.
Ideally, try to post 3-4 reels per week so that your content remains active and visible to the users.
Posting Strategies: Timing and Frequency of Reels Posting
1. Understand Your Audience’s Behavior:
If you aim to get the most out of your reels, ensure that you post during the most appropriate time that your followers are online.
Take advantage of Instagram Insights to find out when your followers are active.
Usually, mornings, lunchtime, and evenings get more traffic, yet it depends on the demographic composition of your target audience.
2. Quality Over Quantity:
While there is nothing wrong with being consistent, it should not be done at the cost of quality.
It is less preferable to post low-quality and poorly thought-through material more often than to post high-quality and well-thought-through material less often. Make sure that every Reel is valuable, fun, or informative to your audience.
3. Experiment with Different Times:
It is quite okay to try out a number of posting times in an effort to find out which is best suited for your target group.
Monitor the performance of reels shared at different times of the day and try to assess what times yield the best engagement and reach.
Tips For Working with Influencers and Brands
Partnering with social media influencers and other brands through reels can help expand your reach and gain more followers.
● Identify the Right Partners:
It is crucial to select the right influencers and brands that operate within your specific category and audience demographics.
Make sure the people that the partner is targeting are in the right demographic that you want to target to get the right audience.
● Build Genuine Relationships:
Do not start collaboration requests with partners cold, but first, interact with their content.
Engage with them and like their posts, share their reels, and try to become friends with them. Real relationships can be a foundation for more productive and deep-sea strategic partnerships.
● Create Mutually Beneficial Content:
Cooperate on what is in the best interest of the two parties. Partner with each other to create reels that are relevant to their talent and the fans’ interest.
Make sure the content is interesting and enjoyable to watch and that the viewers will get something out of it.
Elevate Your Instagram Growth with Our Expertise
Through the use of Instagram reels and the right collaborations, you can increase the number of followers and brand recognition.
But, it does take time, effort, and experience to perfect these techniques. And that’s where our services come into play.
At Poprey, we are experts in organic social media growth to ensure your business gets the reach and engagement it deserves. We can increase the number of followers you have on Instagram in a short time and get thousands of likes on your posts.
If you do not like waiting for the number of followers to increase, then do not worry. Contact us today, and let us help you expand your audience on Instagram.
