Case Study: How UrbanBloom Doubled Sales Using Poprey’s Instagram Services
An Instagram Success Story Backed by Real Data
Business Profile
- Name: UrbanBloom Boutique
- Industry: Handmade Jewelry & Accessories
- Years Active: 3
- Challenge: Struggling with stagnant online sales, low Instagram visibility (2,000 followers, 3% engagement), and minimal website traffic.
The Challenge
UrbanBloom aimed to double sales within 6 months but faced:
- Limited marketing budget.
- Inconsistent Instagram content and poor audience targeting.
- Low conversion rates from social media (20 website visits/month, $5k monthly sales).
The Solution: Poprey’s Instagram Services
Poprey implemented a 6-month strategy focusing on:
- Audience Growth: Targeted follower acquisition using geo-specific and interest-based hashtags.
- Content Optimization: High-quality visuals, Reels tutorials, and a curated content calendar.
- Engagement Boosts: Automated interactions with niche audiences and giveaway campaigns.
- Influencer Partnerships: Micro-influencers (5k–20k followers) promoted products through styled shoots.
- Ads & Analytics: Budget-friendly Instagram Ads ($500/month) tracked via UTM parameters.
Implementation Timeline
- Month 1: Audit, competitor analysis, and strategy development.
- Months 2–3: Follower growth campaigns (+3k followers), Reels launch (avg. 15k views/video).
- Months 4–6: Influencer collabs (4 partnerships), user-generated content (UGC) drives, and retargeting ads.
Results: ROI-Backed Instagram Success
After 6 months with Poprey UK:
| Metric | Pre-Poprey | Post-Poprey | Growth |
| Instagram Followers | 2,000 | 10,000 | 400% |
| Engagement Rate | 3% | 12% | 4x |
| Monthly Website Visits | 20 | 500 | 2400% |
| Conversion Rate | 2% | 5% | 150% |
| Monthly Sales | $5,000 | $10,000 | 100% Increase |
ROI Calculation:
- Total Investment: $3,000 (Poprey’s services + ad spend).
- Revenue Increase:
- 5,000/monthx6months=
- 5,000/monthx6months=30,000.
- Net Profit:
- 30,000−
- 30,000−3,000 = $27,000.
- ROI: (
- 27,000/
- 27,000/3,000) x 100 = 900%.
Key Drivers of Success
- Influencer Impact: 30% of sales traced to influencer posts.
- UGC Campaigns: Customer testimonials increased trust, driving 25% of Q4 revenue.
- Retargeting Ads: 50% lower cost-per-click (CPC) compared to previous efforts.
Testimonial from UrbanBloom’s Founder:
“Poprey transformed our Instagram into a sales engine. Their data-driven approach helped us tap into the right audience, and the ROI speaks for itself.”
Conclusion: Lessons for Your Instagram Success Story
UrbanBloom’s journey highlights how strategic Instagram management can deliver outsized returns. Key takeaways:
- Leverage micro-influencers for authentic reach.
- Prioritize analytics to refine ad spend.
- Consistency + creativity = engagement.
For businesses seeking similar Instagram success stories, Poprey’s tailored solutions offer a roadmap to measurable growth.
